The Red Cycle brings to you a new approach to deal with the health, hygiene, social, political and environmental issues related to menstruation- a biological process which is as normal as breathing.

Issues associated with menstruation are never discussed openly and the silence surrounding menstruation burdens young girls by keeping them ignorant of this biological function. Even after the attainment of menarche, very little information is given to young girls about the physiological processes involved and the hygienic practices to be followed. Overall the absence of menstrual hygiene management in the policy debate and hence in investments and action, is striking. This points to a glaring need to highlight this issue in the policy debate together with practical work on what adolescent girls and women require to manage their menstrual needs in terms of materials, education and facilities for management and disposal. Gender sensitivity in health, hygiene and sanitation needs of women and adolescent girls is a critical input required to be integrated in the governments health, sanitation and education programmes. It is the right of an adolescent girl or a boy to get a scientific knowledge about physical, physiological changes, behavioral and emotional changes. Menstruation is a  natural and physiological process. It is not a disease! It is rather a sign that a woman is healthy.

The Red Cycle attempts to quash the menstrual taboos, misleading myths, social stigma, misconceptions, commoditisation of the biological process etc. by putting in efforts to identify such issues and to put forth a set of workable solutions headed Right of Women to Menstrual Hygiene (RWMH)

  • Awareness to women and men; girls and boys
  • Ensure availability and affordability of sustainable and alternative menstrual hygiene products
  • Proper disposal of menstrual hygiene products
  • Health care facilities
  • Identification of target groups of Menstrual Hygiene Management
  • Implementation and sustainability of RWMH