“There are a lot of other problems in the world. Trust me this won’t work out”

Every revolution begins with a spark!  The year 2015 witnessed campus movements across the country normalising periods, a biological process considered a taboo subject in India. Come and See the Blood on My Skirt by the students of Delhi University and Jamia Millia Islamia University in Delhi and Stop Sexism. Period by the students of Jadavpur University in Kolkata forced the Indian mainstream to break the silence and do the bloody talk!

The Red Cycle was born when a group of youngsters in Kerala decided to quash the menstrual taboos, misleading myths, social stigma, misconceptions and commoditisation of the biological process. They didn’t stop after identifying the issues. They also began a journey to search for a set of workable solutions.

Today, The Red Cycle is a team of 33, with volunteers from all parts of the country, spread across 4 regions: Kozhikode, Thiruvananthapuram, Mangaluru and Mysuru. The Red Cycle has managed to out countless sessions, 2 campaigns (Celebrate Menstruation and Aarthava Yaanam) and 1 project (SuKhoon) to its credit.

Menstruation isn’t a ‘problem’ or an ‘issue’. The silence is. The untold pains are. We make the conversations happen. Which wasn’t normal before!

Here’s how we do it:

1. Awareness:

  • About the biological process and it’s importance.
  • Menstrual Hygiene Management.
  • Against menstrual taboos, misleading myths, social stigma and misconceptions around menstruation and against the commoditisation of the biological process.
  • To increase the confidence and competence amongst menstruators in dealing with periods.
  • Disposal techniques for soiled menstrual hygiene products.
  • Gender participation in Menstrual Hygiene Management.

2. Sustainable Menstruation:

  • We advocate alternative and sustainable menstrual hygiene products.
  • We demand statutory regulations on the contents of absorbent hygiene products.
  • We demand proper disposal mechanism for soiled Disposable Sanitary Napkins.
  • Health care and sanitation facilities in schools must be ensured.

3. Target groups:

  • Community level.
  • School level.
  • Emergency.
  • Vulnerable, marginalised, special cases.

4. Implementation and Sustainability:

  • Building Partnerships – Self Help Groups, Non- Governmental Organisations, Schools etc.
  • Curriculum Development.
  • Advertisements.
  • Quality assurance.